Your next visual era starts here.
An in-person creative direction experience for founders ready to bring their next era into view with cinematic brand photos and mini-scene videos that turn your brand, offer, and presence into a visual experience designed to strengthen your reputation and build demand around your work.
REPUTATION ⟡ CREATIVE DIRECTION ⟡ PERCEPTION ⟡ PHOTO & VIDEO ASSETS ⟡ VISUAL SIGNATURE ⟡ DEMAND ⟡ NEXT ERA ⟡ REPUTATION ⟡ CREATIVE DIRECTION ⟡ PERCEPTION ⟡ PHOTO & VIDEO ASSETS ⟡ VISUAL SIGNATURE ⟡ DEMAND ⟡ NEXT ERA ⟡ REPUTATION ⟡ CREATIVE DIRECTION ⟡ PERCEPTION ⟡ PHOTO & VIDEO ASSETS ⟡ VISUAL SIGNATURE ⟡ DEMAND ⟡ NEXT ERA REPUTATION ⟡ CREATIVE DIRECTION ⟡ PERCEPTION ⟡ PHOTO & VIDEO ASSETS ⟡ VISUAL SIGNATURE ⟡ DEMAND ⟡ NEXT ERA
Your work has evolved. Your standard has risen. The way you hold your presence, your offers, and your audience is not the same as it was when this version of your brand was built.
But your current brand photo + video assets are still carrying an older visual era. They may still look good. They may still feel professional. But they are no longer creating the level of recognition, authority, and desire your work is capable of carrying now.
You have more proof now. More authority. More depth. More to be known for.
Your work is too strong to be introduced by photo + video assets you’ve outgrown.
THE MOMENT YOU'RE IN
What your current brand photos are costing you and your brand.
Your current brand photos are making your work harder to recognize at the level it deserves.
THE PERCEPTION GAP
Your brand photo + video assets are lowering the perceived level of YOUR business.
The photos may look polished, but the impression is still too safe, too familiar, or too generic. Instead of making the business feel distinct, they flatten it. They make your brand and offers feel easier to skim past, easier to compare, and easier to underestimate.
People need too much explanation before they understand the value.
Your offers are relying too heavily on copy, captions, sales calls, and context to make their value clear. The visual impression is not creating enough understanding on its own, so people take longer to grasp what makes the work different, valuable, or worth paying attention to.
Your brand is visible, but the perception is too weak.
People may be seeing your content, your photos, your website, and your launch materials, but the impression is not staying with enough impact to leave a lasting impression. Your brand is present, but it is not becoming recognizable, memorable, or clearly positioned in the mind of your audience.
Your brand photo and videos MAKE YOU too easy to compare.
The styling, poses, locations, concepts, and overall direction feel too close to what other people in the industry are doing. Even if the work itself is different, the visual experience does not create enough separation. The brand blends into a category it should be standing apart from.
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Your next era deserves a visual signature.
How ICONIC brings your next era into frame.
The Experience
ICONIC is where the shift you already feel internally becomes something your audience can see, feel, and remember.
Your brand photos and videos should not just prove your business exists. They should help people understand the level of your work before you have to explain every detail.
Inside the experience, we clarify how your brand needs to be perceived, build the creative direction behind your shoot, and bring it to life through cinematic photo + video assets shaped by strategy, story, atmosphere, and direction.
So your next era is no longer something only you can feel behind the scenes. It becomes something people can recognize from the outside.
THIS IS WHERE YOUR NEXT ERA BECOMES VISIBLE.
Once your assets are built around a distinct creative world, the way people experience your brand begins to shift.
Your audience understands the value of your work faster. Your presence becomes easier to remember Your offer becomes easier to want. Your brand becomes harder to compare.
Instead of relying on more copy, more context, or more explanation to prove the depth of your work, your visuals begin carrying more of that depth for you.
They help people feel the world around the offer before they ever step inside it.
This is the era your work is finally experienced at full volume.
Directed like a production. Built like a visual world.
THE PROCESS
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PRE-PRODUCTION
Brand Perception + Next Era Direction
I clarify what your brand needs to communicate now, the level of your work, the authority you want to carry, the feeling you want people to associate with you, and the next era your photo + video assets need to support.
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VISUAL WORLD
Brand World Development
I build the creative world behind the shoot: the atmosphere, visual language, references, styling direction, scenes, story, and emotional tone that will make the assets feel specific to your brand.
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CREATIVE DIRECTION
Shoot Concept + Creative Direction
I turn the visual world into a clear shoot concept with intentional direction for what needs to be captured. I shape the scenes, wardrobe, props, poses, visual moments, and cinematic micro-scenes so every image & video asset has a reason for existing.
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PRODUCTION
Production Planning
I map out the details before shoot day, so the experience feels intentional, organized, and fully directed instead of rushed, random, or dependent on figuring it out in the moment.
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SHOOT DAY
In-Person Directed Shoot
On shoot day, I direct the experience in person so you are not left trying to figure out what to do, how to move, or how to make the visuals feel powerful. Every frame is guided with the brand world, perception, and final assets in mind.
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DELIVERY
Final Photo + Video Asset Delivery
You receive a final collection of cinematic brand photos and directed video scenes built to support your next launch, rebrand, website, sales page, content, and public presence. The final gallery gives you a full visual library with atmosphere, direction, story, and a distinct signature your audience can recognize and remember.
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THE ICONIC PROCESS
VISUAL FILE
PHASE
Everything needed to move from idea to fully directed visual world.
The Experience Includes
Brand Perception + Next Era Direction
Visual World Development
Full Photoshoot Concept Development
Scene, Mood, & Visual Storytelling Direction
Wardrobe Direction + Look Curation
Prop + Setting Direction
Posing + Movement Direction
Production Planning
Photographer Collaboration + Execution
In-Person Creative Direction on Shoot Day
Visual Rollout Guidance
What’s Included
Final Deliverables
Visual World Direction Guide
Creative Direction Deck, including:
Approximately 50–75 Video Micro-Scenes
Visual Rollout Guide
Styling, Prop, & Mood Direction
Posing + Movement Direction
Shot List + Photo and Video Direction
YOUR CREATIVE DIRECTOR
I’m Nastacia Marx, the creative director behind ICONIC.
I know what it is to carry vision, intensity, taste, and a deeper standard before the outside world has a clear enough way to recognize it.
That is why I see branding, creative direction, and visibility differently. I am not only looking at how something looks. I am looking at what the visuals are making people feel, understand, remember, and associate with you.
ICONIC came from seeing this pattern in my own launches and in the brands of other women: the work was strong, but the visual world was too flat, too safe, or too generic to carry the level fast enough.
I see what is being under-communicated visually: the atmosphere, symbols, scenes, styling, story, and visual signature that can make your next era recognizable from the outside.
ICONIC is built from that eye. Not to make you look like a more polished version of your industry, but to give form to the woman, the work, the standard, and the world you are ready to be known for.
I am there in person directing the shoot with you: the energy, styling, movement, expression, framing, and feeling of every scene.
So the final assets do not just look elevated.
They make your next era visible.
NASTACIA MARX
HOW BOOKING WORKS
01/ Book Your Call
02/ On the Call
03/ Make it official
Book your ICONIC call so we can talk through where your brand is now, what you are stepping into next, and what kind of photo + video assets your next era needs.
We will talk through where your brand is now and what you are stepping into next. If ICONIC is the right fit, you will receive your invitation to move forward.
Sign your contract and choose either the pay-in-full option or the three-month payment plan. Your payment secures your start date and officially begins your ICONIC experience.
Yes. Photographer support is included inside ICONIC. If you already have a photographer or videographer you want to use, that can be discussed on a case-by-case basis. If approved, any outside creative team would be your responsibility.
Is a photographer included?
Your investment includes the strategy, creative direction, in-person shoot direction, photographer, and standard travel. You are responsible for wardrobe, props, and any location fees if needed.
What is included, and what am I responsible for?
Frequently asked questions
What exactly does a creative director do?
A creative director shapes the vision behind the visuals. Inside ICONIC, that means defining the concept, atmosphere, scenes, styling, energy, and overall visual story so the final result does more than look good, it strengthens perception, sharpens reputation, and makes your brand far harder to overlook. I direct the shoot in person to make sure every frame supports that same impression.
Is travel included?
Yes. Standard travel within the U.S. is included. If a project requires extended or custom travel outside the usual scope, that will be discussed in advance.
Can I apply if I’m in a pivot or rebrand season?
Yes. ICONIC works especially well for women entering a new chapter, refining how they want to be seen, or bringing their current presence up to the level they’re stepping into. You do not need to have every detail figured out before applying.
What happens after I book my ICONIC call?
Once your application is submitted, I’ll review it and reach out with the next step. If it feels aligned, you’ll receive your invitation, contract, and payment details so we can lock in your project and begin the direction process.
Are payment plans available?
Yes. You can pay in full at $5,500 or choose the three-month payment plan of $1,950 per month. Your first payment secures your start date. All payments must be completed before shoot day.
How does Visual World Direction support the shoot?
Visual World Direction is the art direction, scene-building, and creative foundation of the shoot.
Before we decide what you’ll wear, where we’ll shoot, how you’ll move, or what needs to be captured, we define the world the assets need to live inside. That includes the atmosphere, styling, visual language, emotional tone, references, scenes, and overall feeling behind the shoot.
This is what keeps your final photo + video assets from feeling like random shots. Every look, prop, location, pose, movement, and cinematic moment is shaped by the same visual world, so the final assets feel connected, intentional, and specific to your brand.
ICONIC is designed for coaches, consultants, personal brands, and service-based founders with an established offer and consistent sales. It is best suited for the woman whose business is already working, but whose visuals are not yet creating the level of authority, distinction, and demand they should.
Is this for me?
FAQS
Book Your ICONIC Call
Your next brand shoot should not just give you new photos.
It should mark the moment your visual presence starts carrying the level of your work, the depth of your world, and the reputation you are ready to build next.
If you are done being visually underrepresented, this is where your next visual era begins: with photo + video assets that make your brand feel as distinct, valuable, and fully expressed as the work behind it.